Uni-sim Corporation manufactures flag cases and display frames for military memorabilia.

Challenge:
Diversifying the client base from 90% military customers and creating additional revenue streams.

Solution:
Uni-Sim engaged Hodgson to create and execute the following Marketing initiatives:

• Design, develop and deploy a product focused website
• Create calls to action for users to submit leads to Uni-Sim through the website
• Design, develop and distribute monthly email based newsletters and product announcements
• Design, produce, print and mail, catalogs and product postcards
• Implement organic SEO strategies
• Monitor and measure marketing activities, web traffic and Search Engine (SE) listing location
• Utilize opt-in leads generated from the activities to bolster prospect lists

Result:
Uni-Sim achieved the following:

• Diversified its client base by 30%, increasing its military, wholesale and retail client base
• Increased the web based traffic by 75%
• Increased leads by 66%

View www.uni-sim.com.