Web Strategy
We help you derive maximum benefit from your web presence and other interactive technologies by analyzing your business objectives, your customers and audiences, your people and resources, and your real needs—we then develop approaches that are both useful and cost-effective.
The Hodgson Audit and Assessment project plan demonstrates the process and execution of conducting a website audit and assessment. The audit culminates, after an 8-step process, with the delivery of an action plan that will outline, suggest and recommend high-level strategy and tactics to achieve your corporate goals, objectives and strategies.
When entering into a website audit and assessment the following point should be considered: usability and accessibility are user dependant and a clear understanding of both is important.
- Accessibility is making your website available to those with common disabilities—building your site to be 508 compliant.
- Usability is a multidimensional attribute that relates to the impact a website has on its end-users. Usability of a website is measured by the efficiency with which its target audiences can perform required tasks.
Additionally, best practices can only be derived from an insight into the user base and the experience users are having on the site. Best practices for websites should include the following aspects:
- User goal directed design
- A look and feel that supports business strategy and message
- Speed, flexibility and efficiency of use
- Intuitive navigation
- Correct information architecture / content hierarchy
- Workflow and expectation management
- Efficient and consistent language
- Appropriate use of screen real estate
- Error recovery / trust
To request a full detailed copy of our Audit and Assessment Process, please contact us through the contact form.